In , a skeptical sultan rejected Leonardo's design as impossible, but years civilization finally embraced the engineering principle - arches as supports - underlying the construction. The bridge has been constructed, in Norway.
Now instead of spanning the Bosporus , his visionary creation was destined to span years as a bridge to another millennium. Vebjorn Sand, the man behind.
James L. Watson (anthropologist) - Wikipedia
Gothic style based on both the Romanesque and Islamic use of the pointed arch and cross-ribbed vault. A rib vault is a form of groin vault which has two stone or masonry ribs dividing it into four sections intersecting. The rib vault with pointed arches used to support the weight of a ceiling or roof and walls. A fan vault [Figure A] is fan shaped with half cones which meet in the center of the vault. It is derived from the rib vault. Brigid 's. It had no playground and no Happy Meals.
- Collins on Watson, 'Golden Arches East: McDonald's in East Asia' | H-PCAACA | H-Net;
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The most popular item on the menu was the hot dog, and most people ate it sitting on an outdoor stool or in their cherished new autos while being served by teenage carhops. That model was a smashing success--for about a decade. Then America 's tastes began to change, and the Golden Arches changed with them.
Analysis Of The Book ' Golden Arches East ' By James L. Watson
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Language: English. Brand new Book. The widely read-and widely acclaimed-Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo.
Praise for the First Edition:"Golden Arches East is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and [concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one. Seller Inventory AAS Publisher: Stanford University Press , This specific ISBN edition is currently not available.
View all copies of this ISBN edition:. Synopsis About this title McDonald's restaurants are found in over countries, serving tens of millions of people each day.
Golden Arches East Essays
Review : What does it mean that McDonald's has become an integral part of daily life throughout East Asia--so much so, in fact, that many Asians have ceased to consider the American hamburger chain "foreign" at all? Buy New Learn more about this copy. Read preview. Synopsis McDonald's restaurants are found in over countries, serving tens of millions of people each day.
What are the cultural implications of this phenomenal success? Does the introduction of American fast food undermine local cuisines, many of them celebrated for centuries?
Does it, as some critics fear, presage a homogeneous, global culture? These are but a few of the questions confronted in this engaging study that vividly demonstrates how the theories and techniques of anthropology can be used not only to examine obscure peoples and exotic practices, but to shed light on the motivations and behavior of people conducting their daily lives in some of the major population centers of the world. Excerpt It seems appropriate to begin with a biography of this project.
Watson Stanford University Press, Read preview Overview. By Tony Royle Routledge, By Edmondson, Diane R. Ward, Cheryl B. Roy, Don P.